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Education

Learning Center: Everything you need to know about jewelry, gems, diamonds & more!

Diamonds 101

Emerald marquise and princess cut diamonds

The Perfect Pair

From classic studs to creative hoops, our perfectly crafted earrings match any style.

Find your match

Hidden gems

You wont want to miss

Shop Gemstone Jewelry

For Eternity

Rings they will treasure forever

Shop Engagement Rings

Bloom into brilliance

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Earrings Earrings

Women's Rings Women's Rings

Women's Bracelets Women's Bracelets

Women's Necklaces Women's Necklaces

Featured designers & collections

Our designers create timeless designs that make your special moments even better. It’s no surprise that falling for these brands is like love at first sight.

pink diamond pear studs and pendant — Victoria Jones

Our signature collection crafted from fine quality diamonds, gemstones and metals.

roberto coin medallion collection — Roberto Coin

Italian 18k keepsakes embedded with love that capture the essence of your meaningful relationships.

gurhan handmade 24k gold jewelry — Gurhan

Reincarnating the use of 24K gold in modern fine jewelry design. Blends in sterling silver for two-toned perfection!

Sloane Street London blue topaz jewelry — Sloane Street

Timeless staples designed in 18k gold, and adding a contemporary texturing for the modern day woman.

woven gold flexible cuff bracelets — Piero Milano

Take the path to the unforgettable, when you experience the uniqueness of fine Italian 18k gold jewelry.

Phillip Gavriel Birthstone Jewelry — Phillip Gavriel

Fine jewelry crafted from the finest gold & sterling silver to make everyday an occasion.

just for you

What People Are Saying..

"A few months ago I had the pleasure of meeting Torri at my daughter's graduation/engagement party. We struck up a conversation about her jewelry she was wearing. (She had also taken care of my daughter's engagement ring that is absolutely beautiful!) I told her my 30th wedding anniversary was coming up and would love to have a necklace made. Without even showing her a picture, she knew exactly what I wanted! A few weeks later, I received the perfect 30th Anniversary gift (in a beautiful pink box I might add). I told Torri that I feel like royalty when I wear it! My experience with working with Torri was just like my necklace, classy and elegant! Congrats to you and your mom on your new store Torri. I know ya'll will do well. xoxo"

- Tammy

What People Are Saying..

"Taylor and I are a different couple and wanted to be different in not choosing the diamond as my wedding ring's main stone, and we went to many, manyyy places looking for the perfect emerald. From stores in the mall, Samuels Diamonds, Barnes jewelry, online. Just when we'd think it was the one, it would come in, and I would hate it. I pray about everything, and this was something I prayed for in leading and guiding us to the right place. As soon as we stepped inside, we were met with kindness and honesty. Vicki is so knowledgeable about stones. Other places made it seem impossible, or a complete burden to order/find. She listened to what we wanted, she ordered 4 or 5 different sized and priced emeralds for us to choose from and allowed us to come in on Saturdays because of Taylor's difficult schedule. After months of such a tiring and hopeless journey to find the right ring, it was beyond a breath of fresh air to have come to Victoria Jones. We love supporting local businesses and will use them for the rest of our jewelry purposes."

- Taylor & Hannah

What People Are Saying..

"I absolutely recommend Victoria Jones Jewelry! My fiancé, in-laws to-be, and myself all had a terrible experience at another jeweler in town regarding my wedding ring, long story short Vicki and her entire team at Victoria Jones saved my ring and gave me EXACTLY what I had dreamt of. They have my business for life and I am so appreciative of the lengths they went to just to make sure I got what I wanted. 10/10 for sure."

-Tait

The Latest

Love Note: Emily & Will

3 min read

Just like plants, love requires nurturing and nourishment to grow and thrive, blossoming into a beautiful outcome. As time passes, love grows more branches and sprouts more flowers, with roots that ground us on our journey through life. When you find your other half, life flourishes. You plant smiles, grow laughter, and harvest love. Will & Emily found love that reaps a harvest of joy.

Love Note: Erika & Uriel

4 min read

The details matter. Life happens in the details—the day-to-day. Embedded with memories, time, and effort. Igniting chain reactions. Reminding us of why. The little things mean a lot. We fall in love in the details. Erika & Uriel's details are some of my favorite to tell. You can see their love in the small things. From the looks exchanged to sweetly spoken words.

Michelle & Bryce Back Porch Engagement Amarillo, Tx

Love Note: Michelle & Bryce

4 min read

Michelle & Bryce have made their foundation on solid ground. God built a special house of love with Michelle & Bryce. Each nail hammered with respect and loyalty. Each brick laid with happiness, humor, and patience. Each wall painted with warmth and gentleness. Turning their house into a home.