The bond between a mother and daughter is unlike any other. For my mother Vicki and I, building a jewelry business founded on the same values, trust, and love as our relationship was a dream come true. Our store and dream came to life in Amarillo, Texas in 2018.

Victoria Jones Jewelry holds family, traditions, and quality service to a high standard. We believe that everyone deserves to feel special.

As a mother and daughter team, we are working to build lasting relationships with our customers because we believe in your stories and share your values. We love meshing classic and modern styles for a refreshing, timeless jewelry experience that redefines tradition. We understand the importance of family heritage and want to inspire others to embrace and create their own family traditions, one piece of jewelry at a time.

You can say I have been in the jewelry business my whole life. Every day I went to work at a jewelry store with my mom Vicki when she was pregnant with me. Vicki has been in the jewelry world for over 20 years now. When I was a freshman in college at Baylor University, I came home for Christmas Break. My mom was the buyer at Duncan & Boyd Jewelers and had lined up the perfect gift wrapping job for me to earn some extra coffee money for my next semester. Little did I know that my holiday job would ignite a passion that I would continue for the next nine years.